13 Simple Ways to Market Your Business Offline
Q: I run a small business and need some marketing ideas that I can use offline to get people to visit my store. A: I review dozens of business plans each year. In the marketing section, nearly all o...
21 Ways to Market Your Business Online
Our nascent fascination with search stems back to the internet's earliest days when algorithms didn't reign supreme. Back then, it was far simpler to be found on the web. It didn't require all of the ...
5 Ways to Market Your Business for Free (or Nearly Free)
A lot of entrepreneurs get discouraged because they don't have massive marketing budgets and assume there aren't effective ways to promote their business without deep pockets. This is far from the tru...
50 Common Mistakes New Content Marketers Make
Content marketing is deceptive in its simplicity; it can be explained, conceptually, in just a couple of sentences, but it takes years to truly master. All you have to do to succeed is write practical...
Watching the three main actors of the market, H&M, Zara, and Caroll, we saw that Caroll had a problem of positioning within the French market: Caroll was a little bit more expensive and customers were...
Application Server Market Shares
According to Susan Guests, lead author of the study, "Application servers are being used to create APS that run on mobile devices and that tie together the Internet of things. Infrastructure for the I...
Biocon – Anticancer Drug Market Strategy in India
BIOMAb was an anticancer drug that was undergoing research by Biocon owned by Dr Kiran Mazumdar-Shaw in 2006. However, Mazumdar-Shaw was impressed with the degree of successfulness showed by the dru...
By 2017, the App Market Will Be a $77 Billion Industry (Infographic)
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. In 2015...
To fight against all this short comings that are caused by product line extension, Quelch and Kenny (1994) gives some checklist or guidelines for improving product line extension strategies. They invo...
Case AssignmentStrangers In Strange Lands Hypermarkets
The article "Strangers in strange lands Hypermarkets and Chinese consumer culture Misalignment" written by Warden, Stonewort, Chin and Hung argues that western retailers have failed in the East Asian ...